The GEO benchmark.
AI search shifts week to week. This is how I track which brands the answer engines actually cite, and how you become one of them.
What the benchmark tracks
For a given industry, I run real buyer questions through the major answer engines and record who gets cited, how they are framed, and whether their share is rising or falling.
ChatGPT Search
Which sources it pulls into answers for your category.
Perplexity
Who it cites, and how fresh and structured those sources are.
Google AI Overviews & Gemini
Whether your pages make the answer box, or your competitor's do.
Live per-brand data comes from a scan of your specific market. Request one below.
How we measure it
No black box. Here is the method.
Corpus ingestion
We run a representative set of real buyer questions through the major answer engines and record which brands and sources get cited.
Attribution graph
Each citation is mapped to the entity behind it, so we measure brand authority, not just a single URL getting lucky once.
Sentiment and context
Being mentioned is not enough. We look at how you are framed, as the recommendation or as the cautionary example.
Momentum
A trend line that shows whether your share of AI citations is growing or quietly slipping to a competitor.
Audit your brand's GEO standing
Get a read on how ChatGPT, Gemini and Perplexity see your brand against your top competitors. Tell me where to look.