WORK WITH ME

Senior SEO + GEO strategy.

I help growth teams win on Google and get cited in AI search. Strategy and direction, not a faceless agency retainer.

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WORKED WITH

Duty Free IsraelIsrotel HotelsWix

How we build your search moat

Three steps, no mystery.

01

Deep audit and alignment

I map your footprint against GEO and SEO benchmarks and find the small set of moves that yield most of the gain.

02

Structural blueprint

We fix the foundation: architecture, content structure, entities and schema, so both Google and the answer engines can read you.

03

Velocity and visibility

We ship high-intent assets that earn rich results and AI citations, and we measure every step.

Investment levels

Flexible engagements for startups and enterprise brands alike.

SEO + GEO audit

$3,500

one-time project

  • check_circleGEO readiness score
  • check_circleSemantic and technical gap analysis
  • check_circleA prioritized 90-day roadmap
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MOST POPULAR

Strategic retainer

$5,500

per month

  • check_circleBi-weekly strategy calls
  • check_circleDirect access on Slack
  • check_circleIn-house team training
  • check_circleAI search optimization
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1:1 consulting

$400

per 90-min session

  • check_circleA focused strategy call
  • check_circleBring one hard problem
  • check_circleLeave with a clear plan
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Workshops and talks available on request.

Ready to play?

I take on a handful of clients at a time so I can stay close to the work. Tell me about your project and I will reply within a couple of business days.

mail hello@shmulplaybook.com

schedule Reply within 2 business days

Consulting FAQ

What is GEO and why should I care?expand_more
GEO is Generative Engine Optimization, getting your brand cited inside AI answers from ChatGPT, Perplexity and Google AI Overviews. As more people ask an AI instead of scrolling search results, the brands cited in those answers win the attention. See What is GEO.
How long until I see results?expand_more
An audit takes about four weeks. Real movement in search usually compounds over a few months. Anyone promising overnight rankings is selling you something I would not.
Do you work with startups?expand_more
Yes. Funded startups that want to get search right early, and established brands defending their position in AI search. If you are not a fit, I will tell you straight.
Do you execute, or just advise?expand_more
I focus on strategy and direction, and I work closely with your team to ship it. For heavy execution I can plug in trusted partners, but the thinking stays with me.