I've measured search for 20 years. Here's the playbook.
Win on Google and get cited by ChatGPT, Gemini and Perplexity. Two decades of logs, turned into plays you can run.
20
Years In Search
1,200+
Marketers Trained
50+
Talks & Workshops
Pick a play
Stop guessing. These are the exact frameworks for winning generative and traditional search.
What is GEO
Generative Engine Optimization, explained. What it is, why it matters, and how it differs from SEO.
arrow_forwardGet cited in ChatGPT
How to become a source ChatGPT pulls from, and how to measure when it actually happens.
arrow_forwardRank in Perplexity
The structure and signals that make Perplexity cite your pages over a competitor's.
arrow_forwardWin Google AI Overviews
What gets your content into the AI Overview box, and what quietly keeps you out.
arrow_forwardKeyword research
Finding the queries worth winning, and the intent behind them.
arrow_forwardTechnical SEO
Crawl, render, index. The plumbing that decides whether anything else matters.
arrow_forwardLink building
Earning authority without the spam, and measuring what a link is actually worth.
arrow_forwardSchema markup
Structured data that earns rich results and feeds the knowledge graph.
arrow_forwardCore Web Vitals
LCP, CLS and INP, and how much they really move rankings.
arrow_forwardE-E-A-T
Experience, expertise, authority, trust. What Google can actually see.
arrow_forwardWho is AI citing?
AI search shifts week to week. The GEO work tracks which brands the answer engines actually cite, so you can see where you stand and where you are invisible.
Want to know how ChatGPT, Gemini and Perplexity see your brand against your competitors? Ask for a scan.
How the benchmark works north_eastTracked across the engines that answer
Citation share, sentiment and momentum, measured from real buyer questions. No vanity metrics.
Not another 'guru'. Just 20 years of logs.
I started measuring search when Google was still young. My approach isn't built on speculation or recycled blog posts, it's built on two decades of watching what actually moves rankings, across brands like Duty Free Israel, Isrotel and Wix.
Now generative AI is rewriting how people find things. I help brands bridge the gap between classic SEO and the new game, Generative Engine Optimization, getting cited by the engines that answer before anyone clicks.
How to work with me
Senior SEO and GEO strategy for growth-focused teams.
1:1 consulting
$400 / session
A focused strategy call. Bring a problem, leave with a plan.
Learn more chevron_right cycleStrategic retainer
$5,500 / month
Ongoing strategy, bi-weekly calls and a team that has me on call.
Learn more chevron_right biotechSEO + GEO audit
$3,500 / project
A deep technical and GEO gap analysis with a 90-day roadmap.
Learn more chevron_right schoolWorkshops & talks
On request
Team training on SEO, GEO and AI search, for teams and conferences.
Learn more chevron_rightReady to measure?
I take on a handful of clients at a time, so I can stay close to the work. Tell me about your project.
The Playbook Newsletter
SEO and GEO field notes: algorithm shifts, what's changing in AI search, and monthly citation data. No fluff, just findings.
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